Posts Tagged ‘University of Wisconsin-Madison’

If E.T. is kind of a farmer, Drew Barrymore is me, asking how much for a pound of onions.

Researchers at the University of Wisconsin-Madison (the school at the top of my list for future ag-econ studies) wrote up this little piece on “food tiers” describing in easily understandable terms the various sources of foodstuffs in terms of the relationship of consumer to producer. Tier Zero is me and my balcony tomatoes; Tier One is me chatting up the onion farmer while he weighs my onions at the farmer’s market; Tier Two is me ordering my veggies each week from South Mountain Creamery; Tier 3 is me shopping at Whole Foods, or choosing the organic line of Giant’s products via my Peapod shopping; Tier 4 is the food my shelf whose origins I cannot account for, or the ingredients in other food I’ve purchased that come from anonymous fields of corn or soy, or out-of-season fruit from Panama or Chile. It’s an interesting (and quick to read article) who’s main point is that, as Tier 1 values gain ground among consumers, Tier 2 is a key focus of the action, and both Tiers 1 and 3 will play vital roles in making a Tier 2 experience more widely and effectively available.

What “tier” is your most typical shopping experience?


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